When the consumer walks in with the intent of purchase, the product is mostly likely there.the challenge lies in enticing him/her towards your brand or product.

This is all the more important in the launch phase of a product. Spotlight Media has executed in-shop promotions in most of the leading markets of the country. It has a database, knowledge of the A, B category retail outlets, and shopping plazas. Spotlight Media's creative team comes up with compact displays and merchandising concepts that attract and grab the attention of the customer leading to a productive sale or deal. The operational team can logistically manage the tie-ups, permissions and set-up multi-city, multi-outlet in-shop promotions across the country. The largest FMCGs and Consumer Durable companies use Spotlight Media's expertise to execute multi city in-shop promotions programs.