While businesses are encouraged by the phenomenal growth and expansion of markets for their products, they know that success will not happen automatically. Customers have very high expectations and will not settle for anything even fractionally less than the best in terms of quality, service and support.

For mere survival, any business enterprise has got to stay competitive all the time, and adapt itself quickly to changes and challenges brought about by technology, knowledge, innovation and, in many cases, economics and environment as well.