BTL solutions

“You need to create an experience that makes hearts best faster.
People need a feeling. Without emotion, a product is just a product.”

Customers want to buy products or do business with companies that make them feel good, some how challenge them, fit into their lifestyles and provide them with a social identity. In other words, they want a branded experience.

With the economy affecting even smaller businesses, customers have more choices then ever. Customers not only want typical features and benefits (quality, fair price, positive brand image) that the product offers, they now take it as given.

This challenges companies to refocus their marketing strategy to a stronger appeal to attract customers, and that answer lies in experiences. If the company can dazzle the senses, touch the hearts, and stimulate the minds of its customers, their appeal will be broader, deeper, and offer long lasting connections (i.e future sales)

Over the years the percentage of the marketing budgets spent on Below the Line activities is increasing to meet the above challenge. Spotlight Media has emerged as a leading organization which provides the complete solutions for planning and executing your BTL initiatives. They could include Road shows, Promotions,  Product Launches, In-shop Promotions, Rural Marketing, MDU (Mobile Display Units), Focused Group Promotions, Customer Loyalty Programs, Merchandising, Direct Marketing, Direct Mailing, Database Management,  Lead Generation Seminars, Lead Tracking, Tele Marketing, Channel Management, Awards and Entertainment Events.

We provide total quality and innovative solutions in the following domains of expertise: